Designer | Problem Solver | Creative Thinker

Bolt-On  | Branding Design | Digital & Print

This piece is that of a larger project that involved branding a made-up  bicycle company. The goal was to determine a brand and create the appropriate logo and design to utilize throughout branding. My objective was to create a professional and modern feel for the company through this logo design and incorporate that throughout a series of digital platforms. I decided to use red, black, gray and white to achieve a strong, mechanical, branding identity.

© 2023 Lauren Withers