Designer | Problem Solver | Creative Thinker

StyleFit Earrings  | 3D Construction & User-Centered Design | Print & Digital

This package design was created with the mindset of adding value, visual appeal, and cohesiveness. This was achieved by mindful thinking to conceptualize the packaging and branding of the chosen product to the advertising and marketing strategy utilized to sell this product. Throughout the entire process there was focus on the overall goal of a high-end design. These SylfeFit Earrings allow users to track various aspects of their health in a stylish and practical way with bluetooth technology.

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The print portion of the StyleFit Earrings project was to create a marketing strategy and campaign to best fit the target audience. Given that these earrings are only sold online, I chose to utilize the online market with top page banners and Facebook ads. I also addressed the possibility of print to increase maximum reach to potential consumers.

© 2023 Lauren Withers